The web design community was starting to experiment with flat design concepts, and Microsoft had just introduced its bold new "Metro" style with Windows 8. As a Microsoft Partner company, Vinewave wanted to align with their bold new design language, but also retain its own identity.
Many websites at the time were going all-in with Microsoft's Metro design concepts, some even fully reproducing the Windows 8 tile layout on their corporate websites.
But I didn't want Vinewave.com to feel like an operating system. I wanted it to reflect what I saw as the best elements of both the new and old worlds.
Vinewave's official brand colors were sparingly complemented by the Microsoft Metro color palette.